What we gain (and divulge) in the new realities

In 2016 the VR NOW Con keynote of Alysha Naples was all about making VR for better human interaction. Make VR pro social, less commercial and anti-isolating, she said. Everybody was moved, everybody agreed. 

This year Ian Forester, CEO of VR Playhouse, hold a similar critical note. While we wonder what we in the new realities, with immersive video and another level of information that will guide us through the world, Ian asked what we divulge.

The keywords here are: #Big Data, #Subconsciousness, #Depth. Scary, isn’t it? In real life that translates into make societies drift away even further apart, with social engineering, manipulated elections, Facebook bubbles and presidential fake news bullshit bingo (I hate the term “fake news”, we use it too often and help the guy who claims to be its inventor).

But we also wanted to show off a little. What is VR capable of right now, why is VR such a great medium, how will it define our entertainment, gaming, storytelling, industry training and information in the near future.

Max Salomon (Black Dot Films VR) and Maria Courtial (Faber Courtial) showed how to produce high quality immersive content for the old media e.g. National Geographic and ZDF. Laura Jeffords Greenberg told us what content is popular on the LittlStar platform.

Dominik Kaeser is the inventor and team lead of Google Earth VR and gave an in depth look into the development process of one of the most popular and smoothest VR experiences you can get right now.

Gabo Arora (Lightshed) talked about using VR for making people empathic, sharing also uncomfortable experiences about wars, crisis and the people suffering from it.

Kristian Costa-Zahn (UFA LAB) and Oliver Schreer (Fraunhofer Heinrich Hertz Institute) shared how they are going to start with volumetric video, a major advancement in making films you can actually freely move in.

Marcus Kühne is Audi’s head of VR and has set up more than 100 point of sale experiences for Audi customers who can compile their own cars from scratch, as well as making fun experiences like Audi sandbox.

Our guests from China (Yiming Niu is president of the VRAR Association of China, Rebecca Liu is head of VR Core, China’s biggest association for VR creators) gave insights about the Chinese market, what content is wanted by the consumers, what content is produced by the creators.

Two roundtable discussions concentrated on the American market, especially Hollywood (with Chris Sibley from Phenomenon Media, Andrew van Wyk from River Road Entertainment and, again, the amazing Laura Jeffords) and the trinity of markets in Europe, China and the USA (with Chris Sibley from Phenomenon Media, Drew van Wyk from River Road Entertainment, Sven Bliedung from SLICE and Yiming Niu from VRARA).

Check out the VR NOW Con & Awards 2017 playlist on YouTube to see the talks you missed. 

Photo by Grzegorz Karkoszka  

This is how we celebrated the 2017 VR NOW Awards

Check out the winners:

VR Grand Prize
Foren Method: The Vrain

VR Entertainment Award
Exit VR: Huxley 

VR Impact Award
Foren Method: The Vrain

VR Industrie Award

Stoll von Gáti: LSIM – Simulator für Liebherr-Turmdrehkrane

VR Technology Award
Holodeck VR: Holodeck VR

Photos by Grzegorz Karkoszka   

Program of VR NOW Con is updated with awesome sauce!

Our program is online, check out the schedule. We have got news about amazing international speakers (Google, VR Playhouse, LittlStar) and free workshops at the VR NOW Con & Awards in Potsdam and Berlin. Purchase your conference ticket (prices begin at € 199) and get a free MeetToMatch business update.

image

DOMINIK KÄSER

(Google)
TALK The Making of Google Earth VR, 2pm, Main Stage

image

In 2014 Dominik started the Google Earth VR project with the goal of letting anyone travel anywhere in virtual reality. Google Earth VR launched in late 2016 to wide acclaim, and went on to win the Lumiere Century award by the Advanced Imaging Society (AIS). It is only the second time in history the AIS handed out a Century Award; the first award went to James Cameron for the movie Avatar.

IAN FORESTER

(VR Playhouse)
TALK Dream Hacking: Subconscious Metrics in the Age of Big Data, 10am, Main Stage

image

Ian is the CEO and Co-Founder of VR Playhouse and based in Los Angeles. Working in Chicago theater instilled in him a passion for creating transformational experiences. He developed, directed, and performed in dozens of plays and immersive events. After winning LA Weekly’s Award for Best Direction in 2008, he served as the Artistic Director of Needtheater in LA from 2011 until his first encounter with a VR headset in 2014.

LAURA JEFFORDS GREENBERG

(Littlstar)
TALK: A 360 Degree View of Content Performance, 12pm, Alternative Stage

image

Laura is the Senior VP of Business & Legal Affairs at Littlstar, the leading global platform dedicated to immersive virtual reality and 360° content. She manages and oversees the company’s legal department, advising the company on international content acquisitionand distribution, development and licensing of software and applications, and business operations. Before that she was Senior Legal Counsel at Red Bull Media House in Austria.

ALL SPEAKERS SO FAR

Gabo Arora (Lightshed), Melek Balgün (Moderator), Thomas Bedenk (Exozet), Sven Bliedung (Slice Studios), AC Coppens (The Marketing Catalyst), Kristian Costa-Zahn (Ufa Lab), Maria Courtial (FaberCourtial), Daan Kip (VRBase), Susanne Dickel (IntoVR), Sebastian Endler (Amilux FIlmproduktion), Ian Forester (VR Playhouse), Pawel Gajda (Carbon Studio), Christian Glessner (Hololux), Laura Jeffords Greenberg (LittlStar), Peter Hu (Auctoreal), Ioulia Isserlis (AnotherWorld VR), Dominik Käser (Google), Sönke Kirchhof (INVR), Marcus Kühne (Audi), Gerda Leopold (Amilux Filmproduktion), Pieter van Leugenhagen (Yondr), Rebecca Liu (VRCORE), Pedro Lopes (Hasso-Plattner-Institut), Greg Louden (3rd Eye Studios), Yiming Niu (VRARA China Chapter), Gayatri Parameswaran (NowHere Media), Lina Reinsbakken (Norn Studio), Max Sacker (AnotherWorld VR), Max Salomon (Blackdotfilms), Dr. Oliver Schreer (Fraunhofer Institut), Christopher Sibley (Phenomenon Media),  Daniel Sproll (realities.io), Sara Lisa Vogl (VRBAse), Sven Slazenger (Interlake) Andrew Van Wyk (River Road Entertainment) – and many more.

www.vrnowcon.io

Program of VR NOW Con is updated with awesome sauce!

Our program is online, check out the schedule. We have got news about amazing international speakers (Google, VR Playhouse, LittlStar) and free workshops at the VR NOW Con & Awards in Potsdam and Berlin. Purchase your conference ticket (prices begin at € 199) and get a free MeetToMatch business update.

image

DOMINIK KÄSER

(Google)

TALK The Making of Google Earth VR, 2pm, Main Stage

image

In 2014 Dominik started the Google Earth VR project with the goal of letting anyone travel anywhere in virtual reality. Google Earth VR launched in late 2016 to wide acclaim, and went on to win the Lumiere Century award by the Advanced Imaging Society (AIS). It is only the second time in history the AIS handed out a Century Award; the first award went to James Cameron for the movie Avatar.

IAN FORESTER

(VR Playhouse)

TALK Dream Hacking: Subconscious Metrics in the Age of Big Data, 10am, Main Stage

image

Ian is the CEO and Co-Founder of VR Playhouse and based in Los Angeles. Working in Chicago theater instilled in him a passion for creating transformational experiences. He developed, directed, and performed in dozens of plays and immersive events. After winning LA Weekly’s Award for Best Direction in 2008, he served as the Artistic Director of Needtheater in LA from 2011 until his first encounter with a VR headset in 2014.

LAURA JEFFORDS GREENBERG

(Littl Star)

TALK: A 360 Degree View of Content Performance, 12pm, Alternative Stage

image

Laura is the Senior VP of Business & Legal Affairs at Littlstar, the leading global platform dedicated to immersive virtual reality and 360° content. She manages and oversees the company’s legal department, advising the company on international content acquisitionand distribution, development and licensing of software and applications, and business operations. Before that she was Senior Legal Counsel at Red Bull Media House in Austria.

ALL SPEAKERS SO FAR

image

Gabo Arora (Lightshed), Melek Balgün (Moderator), Thomas Bedenk (Exozet), Sven Bliedung (Slice Studios), AC Coppens (The Marketing Catalyst), Kristian Costa-Zahn (Ufa Lab), Maria Courtial (FaberCourtial), Daan Kip (VRBase), Susanne Dickel (IntoVR), Sebastian Endler (Amilux FIlmproduktion), Ian Forester (VR Playhouse), Pawel Gajda (Carbon Studio), Christian Glessner (Hololux), Laura Jeffords Greenberg (LittlStar), Peter Hu (Auctoreal), Ioulia Isserlis (AnotherWorld VR), Dominik Käser (Google), Sönke Kirchhof (INVR), Marcus Kühne (Audi), Gerda Leopold (Amilux Filmproduktion), Pieter van Leugenhagen (Yondr), Rebecca Liu (VRCORE), Pedro Lopes (Hasso-Plattner-Institut), Greg Louden (3rd Eye Studios), Yiming Niu (VRARA China Chapter), Gayatri Parameswaran (NowHere Media), Lina Reinsbakken (Norn Studio), Max Sacker (AnotherWorld VR), Max Salomon (Blackdotfilms), Dr. Oliver Schreer (Fraunhofer Institut), Christopher Sibley (Phenomenon Media),  Daniel Sproll (realities.io), Sara Lisa Vogl (VRBAse), Sven Slazenger (Interlake) Andrew Van Wyk (River Road Entertainment) – and many more.

www.vrnowcon.io